Saturday, April 21, 2007

Starbucks

Yesterday near the end of the day, I leaned back from my chair in my office to toss a half empty cup of room temperature Starbucks in to the trash can. There is always a half empty cup of Starbucks on my desk, in some state of decomposition, ready to be tossed in to the trash. I only drink a half of a tall, (or of a medium) because the grande is too much, or too little, or is it the other way around? Whichever. What really chapped me was the fact that my trash can was already heaping full of half empty Starbucks cups, intertwined with news articles, clippings, notes from the day, "buy me" mail pieces, and other global warming attributives--deleted by means of the trash can.

My trash can is simply too small. I should not have to empty it more than once a day.

Kevin started two weeks ago. Came in to the Pfoodman family in an effort to keep my trash can from overflowing. Because, as Kevin and I agreed, my head is like a trash can, filled with stuff. I reckon the coffee is a metaphor for the energy, possibly the fervor that I have for the business. Sifting through the stuff that comes our way is a process and it pretty much fills up my week. What doesn't fit ends up in the trash and if I don't empty it, it overflows and lands on the ground where I'll step on it, kick it from one side of my desk to the other. Moving more stuff in and out of the office reduces the space I have to be me. More stuff to sort through, more process, half empty cups of Starbucks, taking over my world.

I was at the St. Louis College of Pharmacy the other day and had a cup of coffee before addressing the students at a business etiquette seminar the other night. I told Chris Lupo the Director of Food Services that his coffee tasted like water and that, if I could see my fingers on the other side of a glass, through the coffee, it did not pass the test. Starbucks will be going in by the end of May, one size.

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