Friday, March 30, 2007

Boca Grande





You know what is really interesting? I befriended some pigs while fishing south of Boca Grande yesterday. No, not at the bar. But out on a desert key south of Gasparilla Island. Now, these are not normal pigs, they are feral hogs, representing some 500,000 that inhabit Florida. These are beach going hogs. Real beach going hogs.


After hogging, we commenced to fishing. This snook was the trophy of the day, 26 inches, smearing Big Daddy's 24 incher caught earlier in the week. There are larger our there, 34 inches is the take. I wouldn't take one anyway, but they put on a good fight. We were using sardines caught earlier in the day by Captain Joe Sturgis in the big water, Joe will be awarded a Wapiti for his fine work, taking us out, fishing, seeing the wildlife that included Iguana's, those nice little lizards that inhabit Boca Grande. Joe tells the story of a friend of his who let a pair go back in the 80's. Now the island is infested and the wealthy are pissed off. Iguana.


No, these are not feral hogs, these are some adopted pet pigs that Widden's Outfitters rescued. They have ducks, rabbits, some really crazy roosters. Don't you love crazy roosters, el pollo loco?. I have names for these two pigs. And they coincidentally are the same names as my daughter and friend who inhabited the condo with us during the week.

Jimmy Buffet hangs at the Cabbage Key Bar on Cabbage Key, way down the inter coastal. This place was really bizarre with dollars hanging everywhere. We didn't see Jimmy but Joe Sturgis knows him and his brother in law. Jimmy made a Disney movie on Boca Grande with his brother in law, a writer.


This is the gap where the tarpon fishing takes place. People come from all over the world to fish this area. Wapiti will likely provide trips to the area, many outdoors experiences to be had in the keys surrounding the area.


Tarpon fishing starts in late April, when the shrimp start running. These fish get up over 100 lbs. Sturgis says it is the lifeblood of the fishing guide, tarpon.



Thursday, March 29, 2007

More Highway Dining

I swear I am going to open a bunch of health food restaurants that serve sweet tea all the way up and down highway 24. I will do this to piss off all of the food junkies who patronize nothing but the quick serve restaurants. Takhomatofu might be the next new fad, or not. The funny thing is, nobody wants healthy foods out there. The quick serve restaurants are packed full of indulgent patrons with one thing in mind, dipping sauce for french fries.

Now, Mc D's is changing their menu to incorporate healthy dining etc., there are Subway Sandwich Shops throughout the land now that offer a slew of healthy alternatives. But try and find a healthy option at any of the BP or Mobil mart mega Quick Trip stops? For expert opinion on healthy dining, go ahead and engage the cashier. There you will meet an overweight/over permed, smoking, divorced mother of 4, making a go of it, spreading her unconditional knowledge of healthy life in America. Maybe there was a fruit delivery that day? Maybe you can stand just one more nutrition bar? Maybe.

She points to the isle while taking a pull off of a Marlboro light. Sigh...

Backcountry Mountain Biker

check out this website http://www.backcountrybiker.com/

I am going out to check in with Kevin Godar, a native St. Louisan who is hooking a lot of riders up on the hut-to-hut experience. I will post a review when I return, most likely a regular outing for www.wapiti.com.

Fat Golfers


I was finishing up my ride this morning. As usual, I got another flat on the way back from the islands. The Meadows is located out by the highway near the intersection of University and Interstate 75 in Sarasota. That is where we are staying, a golf community that my mother and father in law rent for a couple months each year. We usually stay on the key, but during spring break we sardine it with them at the condo, hole number 15.


I have no problem with golfers really. I started my fitness regimen by opting to walk 18 holes vs. riding during some winter play a long time ago. It was a catalist for change, golfing, during the winter months of 1997. I played a lot of golf back in the day, I was a junior golfer, growing up on the Columbia Mo Country Club course. I worked there as well, cart boy, bag boy, wash my clubs boy, shut up while I show you how to hit, boy.


I got fired from that job because my friend, Hall Trice, now a Pshycho Analist in Columbia, pissed off the pro somehow and we got caught in a lie. His mom was dating him ta boot, what a fiasco. We were doomed from the start. Never date your pro.


The icing on the cake was when, after sneaking back to the club for a midnight golf cart outing, we see another golf cart up on hole number 4. Thinking we were doing the right thing, we rolled up there to see who had stolen it, quite possibly doing harm to the cart or course; what we were most likely doing being out there ourselves. Turns out it was the golf pro himself, naked with one of the cocktail waitresses. They were skinny dipping in the lake where most of my golf balls had been deposited through the years.


We never worked another hour.

Wednesday, March 28, 2007

Russ "Big Daddy" Hunt

I am very lucky. Not because I get to go fishing down in Florida, not cause I have a fancy bike to ride between he keys during spring break with my family. I am lucky for having Russ Hunt as an employee and friend. Russ is our main guy at Lindenwood University, between us we have worked there some 25 years. Together, and with our great staff, we have built the food services into what it is today. We take our jobs seriously, as we do our down time.

Russ drove over from Orlando to meet me in Sarasota so we could go fishing. He is a baseball freak and came down to stay with his nephew while hopping around the spring training circuit. Sarasota is host to the Reds and I have been there a few times. It is common to run in to a pro baseball player while hanging out in St. Armonds Circle near Longboat, or catching some rays on Siesta Key.

Russ is a tough guy. This year was pretty huge for him. He got not one but two full knee replacements. That is no easy chore. He was an athlete when younger and, knowing him, he pushed it to full exertion. His sport, baseball. After school he got heavy and got up to some 400 lbs. Over time he was able to trim 120 lbs through diet and exercise so he would have a better go of the surgery. He is well on his way. Way to go Russ, we are proud of you. You also out fished me by quite a bit. My fishing is a little off right now.

Tuesday, March 27, 2007

Fishing in Boca Grand


It almost took me an hour to real in this megaschnuck in the back bay of Gasparilla Island. It was the only fish I caught all day but my neck was red as a firetruck. The Tarpon was not available for photo.

Paradoxical Cycles

This just seemed like a cool pic of my Cannondale up next to the Stuckey's sign near Chatanooga TN. Stuckey's has a great fried egg sandwich and therein lies the paradox.

Wednesday, March 21, 2007

Santa Cruz Superlite Wants Home

This bike is perfect, completely rebuilt at one point. Disk wheels, some other blingety bling. Who knows someone who is just starting out that may want to race and or have a good bike to train on. Will let go for pretty reasonable. I will delete all comments referencing my lack of ability/want to do bike maintenance. Cody from BCycles has re-built the bike a couple times.

Mark Bauer

No, that is not Mark Bauer, that is Baton Bob, formerly of St. Louis, now residing in Atlanta Georgia. The reason I have Bob's picture there is because Bauer is always taking pictures and he never sends them to me so that I can do a story about him and his business, cool attitude, all around Little Buddy. So until Bauer sends me a freaking picture, I will display the only other picture I can find. Mark, the shoe tassels? OMG. Their on sale at Claire's!

I rode with Bobby and Bauer, the DRJ at Castlewood. It was like a parade was going on, the park was busy. I almost asked this kid to turn his car off so I could understand the conversation I was having with Terry, a new Gunnar owner, that Tie Dye Mark at the bike shop hooked up. Lots of cruising going on. That is what I did when I was a kid, cruised around in a pimp 65 merc with a 390 4B. It had a trunk that would hold like 8 people.

I had the air on in my car on the way there. I still haven't completely recovered from the race. What am I old? The problem is that you have to watch what energy goes in the body when you do those long ones. I ate an entire 16 inch pizza on Sunday night. It gave me a hangover. So yesterday while at lunch with some folks, I ordered a girly Chicken Caesar Wrap, hand torn lettuce, lightly grilled free ranged chicken breast marinated and chilled in a tequila lime resin, folded and sliced, lite, low fat and calorie responsible.

Intern Stan, the RD getting ready to graduate who was hanging with me and talking up good nutrition, ordered a 3 pound hamburger and fries. Go figure.

Tuesday, March 20, 2007

Junior Achievement

Favorite Bald Guy Kevin Miquelon and yours truly with some really sharp students at the charter presentation for I-AM, a Junior Achievement Company at Parkway South High School. We are in the running right now for 2nd place. Sales look mighty promising. This weeks secret word: kickball.

I can't keep them on the shelf!


What Mark at Ballwin Cycles says about his Tie Dye'd T's.

Stan Crocker


There seems to be a revolution brewing. Maybe because I have been doing a lot of thinking about food products: snacks, bars, fortified foods, trends, data collected on global fortified food usage and the upcoming concept of…nutri-cuticals (not my word). But in the last few months I have found myself in several conversations about fortified and functional food products. I have entertained discussions on genetically modified food products, employee weight loss programs, health coaching for employers, all sorts of stuff that wouldn’t have found its way into my intellectual arena ten years ago.

Nutri-cuticals is a term I learned today while hanging out with Local Cycling Hero and Dietetics Intern, Stan Crocker. Stan is doing a three-day stint at Pfoodman Holdings as part of his RD completion. Stan had to explain the concept of nutri-cuticals to me a couple of times because I have this short-term memory thing that, more than likely, a pill exists for. So intrigued by the concept of nutri-cuticals and Stan’s discussion on nutrition in America, I thought it blogworthy.

It just so happens that the functional food product revolution is a concept that I am already briefing my team with. The team consists of whomever gives me the time of day to listen, discuss, explore and/or workshop concepts in food, marketing, business—how I want to apply fitness, lifestyle and fulfillment concepts to the Pfoodman brand. The reason I “topic” discussions like these can be attributed to my ongoing mission to change the world through a multi-dimensional self-fulfilling marketing process. Anyone who knows me might have guessed this to be the agenda. It is an open book, most of what I do. Share your ideas with me. I promise I will do something good with it.

Everyone is part of the experiment, a sausage casing fortified with ideas filtered from various conversations--a journey through the “what ifs” when thinking about the Pfoodman brand and how it can be used to positively impact our community. I hope nobody takes offense to the agenda; it is a work in progress and very deeply seeded at this point. Since I have decided that it is not money that motivates me rather, the puzzle, I find it very stimulating to use these gifts from all of you, in order to make a difference.

Stan was on the team today, providing me with the internship, not the other way around. He shared lots of stuff for me to think about: mindset, values, intuition, convenience, education and demographics. All the things that play a role in a healthful society, we agreed. Before you can change diet and nutrition in America, you need to ultimately understand the stages of change—the concept that intuitive health happens for only a small portion of our society and there are stages of change that the general population falls in to. It would be fruitless, an agenda to change society for the purpose of selling new products—that sales to those already embracing intuitive change, or those nearer the “border” are those that provide the market. “Changing society is best left up to the social workers,” Stan said. And I agreed. I still can’t help but think society needs a push in the right direction. Time seems to be running out for some people.

Returning to health and fitness for me has been a journey, a not so perfect journey that embraces the three “M’s”, moderation, motivation and momentum. I didn’t do it without influence, and a lot of it. I emulated those that seemed the most successful at what they were doing. In my case it competitive cycling. Once I entered a new culture, one filled with opinions on better health, similar stories of re-invention, processes for change. These “topics” are what provided me with motivation. I feel strongly about this and find it to be an important part of the Pfoodman culture. Without my own re-invention, I would not have known guys like Stan Crocker nor the opportunity to participate in his internship.

Monday, March 19, 2007

Lost Valley Luau


Mesa had a nice race. Thanks to John Twist, Adrienne, Russ, Matt James. The turn out is getting back in line with the old days. We need to recruit more beginners. I will bring my mother in law for sure next time.

I am glad that is over. Having come from a "short distance" training regimen in the past. The endurance class certainly enlightened me to the type of conditioning needed to get through the race with any kind of results. I think I will stay with it, this endurance stuff. Because I find it easy to come up with excuses. Which is a good thing, when you need it. For example. When the expert class, (three entries by the way) comes blasting past on lap three, their last lap. I shout: "hheyy, you guys sure are going fast on your third lap...". and "Yep, I only got two more which makes five, did you hear that? Five laps versus three laps, that is why I looks like I am going slow..."

I got five laps in. It was my goal, to beat the three hour cut off and get 5 laps. I didn't get lapped by Duane and Chris the DRJ badasses, but they would have lapped me on the next one. My legs were feeling pretty bad towards the end of the last lap. Hydration and nutrition played more of a role than before. I guess I will stay with the long distance stuff, prepare for a 6 hour later in the year, who knows, maybe a 12. There is a lot of miles needed to attain that "type" of fitness. I still like to go fast and plan on a combination of shorter races when there is a masters 40+ age category. But the season is early. Who knows what will happen?

Sunday, March 18, 2007

Trattoria Marcella



Down on Watson, on the hill, is Trattoria Marcella. I have been there a few times now. Great food, served well by experienced servers, which is important when spending a hundred dollar bill. A great place to find a good pour of whats hot on the Tuscan coast wineries. Lots of Italian wince choices. The lobster risotto is pretty much the schnizzle. Me and the missus was out on Saturday, St. Patrick's day, for our wedding anniversary. Dinner with the Blau's my, epicurean Friends, has become an "every couple of weeks" thing. I told Allan that we would go out afterwards, to Dogtown, because it was St. Patrick's day and that sounded like a good idea at the time. I crashed before 9:30. I am that hip. I also had a bike race at 9:00 Sunday, which knocked me into old age.

Saturday, March 17, 2007

Lost Valley pre race day ride.




Guess we got a bit of a chill out there today. My toes were frozen and it was only 34 degrees. It was only four weeks ago that we were riding in the 20's and I was without issues with the cold. I had the wrong socks today. Too thick, twisting off my toe jugular. If your shoes are too tight when it is cold because your socks are too thick, forget about it. I already have gangrene, I know it


It was just last week when Thrasher was dusting off his sleeveless jersey for the oglers on race day. That's ok Craig, I go sleeveless to the coffee shop. And neither our wives understand the respect that going sleeveless deserves. It will come back "in" someday and they will think a lot of you and I for being the trendsetters. I am thinking sleeveless jersey/arm warmer combo pajamas for your next style channel submission.


So we role out for a couple of laps at Lost Valley this morning, conversation pace and Schuck couldn't make it to the trial head without peeing. There is a mile of chat before arriving at the drop in. I was thinking he needs to be checked for stones or prostate stuff, frequency is a bad sign at his age. Anyway, Thrasher, the smartest man in the world, says: "Don't freak out or nothing, but if you get caught going to the bathroom outdoors you have to register as a sex offender". Now, I think I might have heard that before, or remembered something about a college kid getting busted for urinating in public, that he was a fraternity boy, caused a real mess. I'm thinking, "what a crazy world we live in if that is the case?" I can imagine some kid getting ticketed for letting loose at the entrance to Schnuck's. But to get arrested for peeing in the woods is pretty harsh. It is as much an earned right as a human being as riding a bike on the road, don't take my rights away.
Yes, there is "just something about" the freedom that rings when walking down the trail, or better yet, threading some sweet singletrack and without thinking and all in one motion, you pull off the trail and let it go. Not that I have ever done it of course. But that is lore. I have heard that this God given right qualifies under Civil Disobedience. I am thinking sit-in at the Jail if Schuck gets busted. Where did the cavemen go to the bathroom, Grrrr on the spot? Where did they register?




Tuesday, March 13, 2007

Ran in to the DRJ at Lost Valley

I can't believe it. There I was shredding Schucks legs off on the singletrack going counter clockwise at Lost Valley tonight. And no sooner had I turned around to count the seconds that he was behind me, bink, my chain goes. Now, I have been known to have a mechanical or two in my day. Nothing too over the top, some broken spokes, a sheared rear D, a broken handlebar, the chainring of the month syndrome, whatever. I suck at bike maintenance. I know this.

The problem was that, while I was in good company, Mike Gibson, newest member of our training gig, a pretty handy guy, knows how to screw in bolts and stuff, he was a good one to have with. Then there is Schuck, who basically runs the Chrystler plant down in Fenton. If he can build cars he can break a chain, check. Ole Mikey Wise of the old Sunset Days joined us too. He could carve a canoe out of a toothpick for gawds sake, bring him along. I was in great hands with this group of grease monkeys, that is why I hang out with them--to fix my bike when it breaks 5 miles from the car. Mom would be proud of my good decision making. Schuck had it fixed in less time than it takes me to lube my chain. Thanks Eric.

The problem? Just as I was directing the efforts of my mechanic symposium, up rolls who else but the friggin DRJ. Ploch, nice guy Jim Krewit, Brendon, all happy and laughing and stuff. They are always there to remind me of how bad my bike maintenance is-like some fire alarm goes off and down comes Ploch on some brass pole, suiting up quick, to get a look at the old fat guy with the broken chain. Last week it was Paul and Jim, a broken spoke. A chainring with Bauer a few days before that. I am cursed with these pythons.

I snapped this photo as they tossed a gu at my feet.

Wapiti launches!

Yep, Pfoodman has a new company. Wapiti Adventures. What is it you say?

Visit us here

"So live your life that the fear of death can never enter your heart. Trouble no one about their religion; respect others in their view, and demand that they respect yours. Love your life, perfect your life, and beautify all things in your life. Seek to make your life long and its purpose in the service of your people. Prepare a noble death song for the day when you go over the great divide. Always give a word or a sign of salute when meeting or passing a friend, even a stranger, when in a lonely place. Show respect to all people and grovel to none. When you arise in the morning give thanks for the food and for the joy of living. If you see no reason for giving thanks, the fault lies only in yourself. Abuse no one and no thing, for abuse turns the wise ones to fools and robs the spirit of its vision. When it comes your time to die, be not like those whose hearts are filled with the fear of death, so that when their time comes they weep and pray for a little more time to live their lives over again in a different way. Sing your death song and die like a hero going home."
-Chief Tecumseh, Shawnee Nation

Kaspar


The first race for me is this Sunday at Lost Valley, St. Charles County Park, a mountain bike race, the first of the NORBA Missouri State Championship series. I will do the endurance class because I am old and after measuring everybody up, that is where I belong. I am torn a bit. Some of the Geezers have dropped down in to sport class, or others have remained there for whatever reasons. There is no expert 40 or 45 + class. So be it. A few years ago I moved up to expert class because I started winning sport class races. Expert is a totally different deal, I have gotten some pretty lousy results. But I am in shape this year, no deaths, no knee surgery, no broken bones, no issues. I am looking forward to seeing what I can do. But this has nothing really do to with Kaspar.

Steve Kaspar is where I go if I need to get a decent workout on the road. Nothing fancy, no hills, no pacelining, no frills. Steve can be found in the Valley, most Saturdays and Sundays, Edison to Airport Road, repeat, for four hours.

Now, he has been criticized for doing this, too boring, not enough versatility, why do it that way? Let me tell you something. His workouts hurt. Last week Schuck and I set something up with Kaspar, met him down at Ghissalo, on the corner of Edison and Long road. By the way, they have some killer inventory, lots of clothes, major blingety, bling Moots in there. Some really cool stuff. Guitar man Jim Sullivan works there. So does Tim K. who hooked me up with a new helmet. Tim has had bronchitis all winter long. Hope he gets to feeling better. Tim is one of the greatest cyclists in the region, a former national champion BMX racer. I would post a picture of him with a mullet from the 80's. But I will refrain.

Anyway, we park the car at Ghissallo and Steve is already 20 minutes in to his workout. He won't stop, he may look up wave, then motor away, but he won't stop or slow down. The ride starts at 9:00 so do yourself a favor and be on the bike at 9:00. Each lap takes about 15 minutes. Just enough time to see him on the next one for Eric and I. Don't worry about Kaspar "one upping" you either. I am pretty sure he one up's me each day before I get out of bed. Most likely with his diet and regimen of soy and protein smoothie, just the right mixture of protein to carbs, fat. He is the most dedicated trainer of the sport in all directions. Saturdays ride was his first on the road in six weeks. The rest of the time was spent on the trainer, in four hour time periods, on the trainer for Gawds sake!

Here is the Kicker, he is 51 years old. He is a category 2 rider for Dent Wizard, one of the fastest and best organized teams in the region. I don't even know of many 2's that are his age. There aren't that many 2's that I know for that matter. He races with the likes of Kurt Fletcher, Andy O'guin, Karl Stover, a bunch of Pirtles, a few other famous dudes.

After an hour or so warm up, Steve asks me and Eric: "do you guys mind being a rabbit and letting me chase you for three laps?" What this means is that he wanted to put his gear in to 52x11, the hardest to pedal and do a power workout for 30 minutes. Eric and I would rotate and pace line just far enough out of his reach to keep him at his max. So we obliged. We took off maintained a decent pace, 22-25 mph at times. We didn't want to lose him, thought he'd want us to stay "in sight". After the first lap I looked back and noticed that he had fallen back a bit. I was happy because I was redlining, trying to keep Eric at his max. I was doing my own power workout, tossing in the intervals on my time to pull. On the second lap, Eric started showing signs of slowing, but he came through on every pull, never missing a beat. On the third lap I turn around and see Steve less than 50 yards away, beginning to bridge up. Keep in mind, we were struggling to stay away. For those who don't understand, there is a 30 percent decrease in workload when drafting behind another rider. Steve had no break at all, had been in the toughest gear and was coming up on us quick. We were struggling to get to the mailboxes where we were to finish. I put the hammer down and dropped Eric, who was at his max, Steve comes around and I am able to grab his wheel long enough to get some recovery. I don't even think about coming around him on the sprint. This one was his.

Hey, make all the comments you want on his workout regimen, his discipline, his comments when people don't show up that say they will. Steve Kaspar is one of the baddest ass power freaks there is. I reckon I will be back for more. Nuff said.

Artwork

Monday, March 12, 2007

Interesting Photo #52



Here is Colorado Ken. He lives in Glennwood Springs Colorado. I think he is the Mayor or something, or a banker maybe? Anyway, I was looking through some old pics and saw a certain element of vintage style that, while it may be oblivious to most, purists will agree that there is solid reference to yestercycle, and Ken will get a point or two for presentation.

Do you ride the Katy?

I get this question from time to time, when my wife or someone introduces me to her friends, acquaintances who are not familiar with my affliction. Not many people truly understand the underbelly, the "culture" of competitive cycling. Often the topic of cycling comes up with women, my wife or daughters friends, because my legs look better than theirs do. Other times the discussion of cycling is just a filler for dead dialog. It goes like this: "Uh, so, you ride bikes huh? Do you ride the Katy?"

Uh, well.....

Anyone asking me about bikes will get an ear full. You see, my life is all about riding bikes. It has changed me for the better. I wouldn't be who I am today without riding bikes, without my collection of bicycles hanging in my garage to remind me of who I am. I have parts for bicycles in the basement, my car, my office. I have old wheel sets, gears, tires, tubes, brakes, chains, lube, tools, spokes, cogs, old race numbers in every corner of the basement. In my laundry are countless jerseys, some ripped and tattered, stacks of winter garments used for sub 20 degree training during the winter months. I have pictures of cycling around me at all times. I collect pictures of me, cycling. See how cool I am?

Fact is, I would rather ride bikes than anything else and often can't wait to plan my next bike ride before unpacking the car from that days ride. Bauer (nicknamed little buddy) is always good for a call after a particularly hard ride, saying" Hey man, I just wanted to tell you that you shredded my legs off out there today". I usually respond by saying: "Thanks Mark, you liar, you will crush me at the race, like you always do, year after year."

I have bikes for all types for all occasions, 7 right now that are in complete assembly. I have a Cannondale 613 racer, an Independent Fabrications cyclocross race bike, a Surly Karate Monkey Singlespeed 29er, a voodoo Dambala 29er, a retro Trek track bike, a Santa Cruz Superlight full suspension, a Huffy Street cruizer (out on loaner), there are more bikes "in parts" on the basement floor, I could put together two or three more bikes out of parts, as most of my bike junkie friends can do. Local race promoter Rich Pierce is a master of Frankenbiking, he is a genius.

Hey, there are those that understand the sport and those that kind of do, most could care less. They are the ones who throw beer cans at us on Clayton Road. Message to the "cagers" (automobile drivers), don't honk at us, simply yield our right to be on the road too. We are not the idiots, you are. It is the law.

So no, I don't really ride the Katy, not unless I am doing the whole thing from start to finish. Not unless I am on a trifecta, a thirty five mile hammerfest in St. Charles County, a combined trail ride using the Katy Trail as a connector to Lost Valley, Matson Hill and Klondike Parks, starting at the Mound, in Weldon Springs. Not unless I am doing an 85 mile Time Trail to Marthasville and back to one up my bro's, who think I am at home on the couch with a jar of mayonnaise and a pound of bacon.

Nope, I won't ride the Katy...not unless you'll promise to let me take you out there for a ride, give you a taste of what I have gotten from the sport. I want to see the look on your face, the kind of smile and exhilaration only found when acting like a kid again. I'll ride the Katy with you, on just-the-right-bike and a big smile on my face too.

Saturday, March 10, 2007

Interesting food topic From www.Stlbiking.com

Read the whole stream here: http://stlbiking.com/forum/index.php?showtopic=6362&hl==

The "organic food market" has already been adjusted by retailers to fit the broader term "natural food market" which includes both. Organic foods have trouble filling the supply demand and the margins are not as good, so retailers have been busy filling the shelves with "green" products to meet demand and better margins. So there are issues with the way organic foods fulfill supply chain requirements, they will and have been only be a part of the health food movement. The challenge will be how the genetically modified foods fit into the market, will they stand alone in the back corner patronized by consumers wearing dark glasses, not wanting to stir up evolution emotion? The reality is, we will have the technology. We can live longer, perform better, if we eat the right stuff. Those wanting the benefits of naturally healthy foods or adjusted healthy foods are of the same market with the swing coming from politics, or rather, the medias take on what might be the political ramifications. Expect the food companies to battle this out with some creative marketing technique, not the scientists. GMA/FPA has been compiling global data for quite a while now and a lot of the information might surprise you when it comes to how wide open the market is for additional health related products, which countries have the highest usage, what the demographics are. Why our economy can support the trade of such products. I myself don't discount the technology, including genetically modified foods that are currently being developed to make consumers feel full after ingesting limited calories, promoting less obesity and helping our health care issue. Food manufactures production facilities are under utilized right now and deals are being made to fill up the plants. You can expect these products to be produced and on the shelves in the next 10 years. Of course, only my opinion. Here is an interesting position on the global market and how the GMA/FPA positions the movement

.http://www.fpa-food.org/content/newsroom/article.asp?id=408

Argentina food

I went to Buenos Aires Argentina a while back, a predominately European influenced city/country. You definitely do not want to confuse the Argentinians with Latin culture. They get pissed off at you. They prefer to knows as a European colony.

I was down there helping some friends get a coffee restaurant chain going. They treated us like royalty. It is interesting the economy down there. 3-1 on the peso. Those bringing money in can get huge discounts on goods and services from inside the country. They problem is getting your money out. The same discount applies when getting a return on investment. We were seeking a retail/import/export concept that didn't make it completely to fruition. Maybe we should crank that engine up again soon? See what happens.

The Tueste Cafe Express stores got open, however, and our Argentinian friends are moving quite nicely through the process of multi unit restaurant development.

Below find an assortment of the cuisine from there, unique, European and delicious.




Where is it?

Thursday, March 8, 2007

When I think of Ballwin...

Recently I was catching up with some fellow business people from the area at the Chesterfield Starbuck's at the corner of Clayton Road and Baxter Road, and ran in to Diane Robinson, wife of Ballwin Alderman Jim Robinson. We have known each other through the old Hill Trail Swim Club that closed a few years back--likely in part and in the wake of the county park tax payer financed Ballwin Swim Complex. Diane mentioned that Jim was running for alderman again, a post he has held for quite a few years now, and not always without controversy. I said that I had read about the challenges facing Ballwin lately and that, while I am no longer a resident, my business is located there, at the Barn at Lucerne, and incidentally, he should read my piece on Lewis Greenberg, one of Ballwin's larger than life characters. As an Alderman, I am sure Jim is familiar with Lewis.


I don't find it all that interesting reading the minutes of Board of Alderman meetings, but there is a certain cynical helplessness that seems to resonate from Ballwin's archive. The history and actions of the board are starting to create an image that is not so flattering and I suppose I find it necessary to comment. Be it known that I do own a business in Ballwin, along side a handful of other independent businesses owners carving out a living, doing what we do, including the community in who we are and where we work. We visit with each other from time to time, eat lunch together, discuss issues that effect our condition. We most always come to the topic of Ballwin City Government, and the challenges that the (lack of) tax revenue presents to its residents. By the way, Ballwin relies on taxes for up to 50% of their revenue. Not necessarily a standard to be considered balanced.

All signs point to the fact that the city is on a managed decline, a leaky retail commerce base packing up and heading to the valley, and soon to be Town and Country, for years now. The Manchester corridor is visibly taking on the early stages of a blighted economy, record amounts of retail space are just sitting, waiting for leasing (or-redevelopment). This while the Ballwin Board of Alderman find it important to spend meetings limiting the terms of future Mayors, drawing more negative attention to an already sceptical community, conducting business in private quarters to discuss "pending litigation" and putting limitations on potential businesses (smoking restrictions) seeking to locate their businesses there.

The common theme with the Ballwin Board of Aldermen is that they don't seem cohesive enough to develop or know how to present a "real plan", if they truly have one at all. What would a fly hear on the wall of one of the "closed door meetings"? Would it hear the desperation, the varying degrees of confidence, posturing, personal agenda activists shooting from the hip? What is the deal here fellas? What is the agenda and why can't it be intellectualized in an open forum? Is it a reality that we are depleting our resources to the point where hopefully enough businesses bail out, then you can get some help from a utility tax, then you will convince residents that property tax increases are simply necessary for the basic fulfillment of services. Then when the corridor is depleted enough, use eminent domain, most likely a component of the Manchester Corridor overlay, to force out the rest of the independent business owners and allow for the re-development of the 4-5 retail tax generators: Ballwin Plaza, etc? Is that what the deal is?

One has to wonder. What is to come of this city if left up to the current situation? And with what plan will they garner support in order to turn it around? Have they honestly consulted the opinions of the business leaders, the residents, those left to pay the increased property taxes and suffer the limited services that will undoubtedly become the standard? Taxes are on the rise. The utility tax, to be used as a last resort, without voter approval, will be a certainty but only as a last resort (as mentioned by Robinson , if the voters don't approve other tax increases). There are likely a handful of board appointed tax increases that will take place should the community decide against a property tax increase.

The big question, as retail tax revenues began the decline, was there an adequate consideration by the board to head off leakage of our businesses? Why were laws passed to limit the types of businesses that might consider coming to Ballwin? It seems a little random enforcing limitations on business development when the tax base is on the wrong side of the eight ball. Again, the smoking issue.

I visited the Ballwin City Government Website to take a peak around. There it is on the same page as the candidate filings for Alderman: LIMITED! Right on the front page, bold font, NO SMOKING RESTRICTIONS INFORMATION from 04, scroll a little lower and get the entire bill.


Now, do we really need that on the city portal? Is it really necessary to shove this in the face of every query? Do you have to send a message to those interested in doing business, renting retail space, setting up shop, that we are a high maintenance community of bureaucrats? What is next? Again, a real public relations issue here.

Personal agenda, poor public relations and the inability to externalize a plan is the issue. Combine this with the lack initiative to battle retail leakage has been quite a recipe for disaster for the Board of Alderman of Ballwin. And now they are in the midst of figuring out how to delicately present the property tax as a needed resource for continued services . Of course, there really were only a handful of businesses affected by the smoking ban, and we know that those were restaurants and/or bars, some consider these businesses less than necessary. But many of them were independent business owners, who are no longer in business. They will argue that this was not the case--that the ban did not effect the businesses--that it really did nothing statistically to the tax revenue base. We know it is simply not true.

The good ole boys on the board should come clean on the real agenda if there is one. Finding ways to re-develop parcels of land to attract "real" cash producing revenues. This is tricky stuff. Politics won't play much of a role here. What ever happened to the re-development overlay from the mall consultant? When is the next meeting? Smells of eminent domain and maybe it is necessary. And if it is, the Ballwin city residents and business owners should be allowed to openly intellectualize the concept instead of the concept incubated by the board hiding behind closed doors?

Come clean Jim Robinson, others on the Ballwin City Board, those challenging the incumbents. What is your agenda as you run for re-election? Business as usual just isn't good enough.

Wednesday, March 7, 2007

Juniors Cross Debut



This is Junior Miquelon, outfitted in a Jose Quervo kit. See how good he looks? In two more laps he will not look so good, heh. Not sure who's idea it was to put a 17 year old in a Jose Quervo kit, might have been my bad, but he is just starting out and a little lean on teamwear. Kevin (Jr.) got his indoctrination into the world of cyclocross by hopping in race 4 of the Bubba Memorial Cyclocross Series. Behind him is Johan (Jim Sullivan of Ghissalo Sports).

Subway's Jared




I got to meet Jared when he came in town a while back, to talk up the benefits of good health, better living by means of the Subway thing. I thought I lost this pic, but it pretty well sums up his travels through the weight loss concept. I respect Jared, first for dropping the weight, second for milking the ad campaign for huge bucks. Does the guy really work? Regardless, he was a quality guy, normal in all respects. Hats off Jared.

Tuesday, March 6, 2007

LU Pfoodpeople


I love Lindenwood University, what it stands for, the resurrection that has taken place there through the years. I have been involved since 93, working, going to school, starting as a cafeteria manager in a 75 year old building called Ayres Hall. Since then the campus has grown to accommodate the more than 3500 students who live on campus and the combined programing of over 12000 students. I got my shot at business at Lindenwood University and I won't forget it. Take a drive out there soon, check out the campus. Let your kid walk beneath the oak trees in the quadrangle. Experience the history of the 175 year old Heritage campus and the expanded Frontier campus. Join in on the fastest growing higher education institution in the state.

Monday, March 5, 2007

Snot (cycle lingo within)

The Krewit Sisters saying goodbye after I trashed my wheel again.


So on Saturday I finally get Thrasher out of the rack and we decide on Singlespeeds because...well that is what he is good at. Schuck shows up, fresh from the flu, says he had Thurs, Friday in his legs already, wasn't sure about how hard he wanted....already tired from yesterday....tapper off....need a rest...blah, blah, blah.


Schuck always takes off out of the shute, like there is a pot roast waiting somewhere. We headed out to Blue Ribbon for the usual Schuck big ring warm up. I am feeling queezy already because it is after noon and all I had for breakfast was a protien shake and whatever was left on my kids plate, along with four quarts of fork java. Thick and powerful. I need food to offset the Starbucks benz.

Anyway, I get just past the first climb on Blue Ribbon and clink, my chainring loses a nut and that does it for me. Rather than trash the ring, like these pythons are known for doing with all five nuts bolted and intact, I decide to bail and head back to the car. I pretty much scrubbed the workout. Oh, I remember why we were doing singlespeeds. I had broken a spoke and needed to get it fixed on the voodoo, so I went home and got the geared bike and went to the shop.


Mark, lacing my wheel with bionic mega spoke.


Sunday we decided to do Chubb after bailing on Lost Valley at the trail head after seeing a couple riders coming in from the morning ride, again, it was after noon. They were all loaded down with snot. Seems a little strange, the sun had been out for a few days, the wind had been blowing, things should be dry. Naw. Not only was Lost Valley filled with snot, but the entire lower half of Chubb was just about a snotfest. The local equine had some sort of gallop party or something because the post digging was severe. We lost Bauer for while, his way of showing disgust over the route and the little specks of mud on his drive train. We were covered in snot. Mark just falls back and does his deal. We were all on gears, Thrasher hooked up with us just as we were approaching the tracks. Again, on his single speed. Long story short, Thrasher and I pulled away from Schuck and Bauer and ripped the Tyson side. Coming out of the woods I broke another spoke and sucked my derailleur in to my wheel breaking it off, I was done, again.


I did it again today, at Castlewood, a snot filled ride on its own accord. Time to re-lace those pretty Chris Kings eh? I am certain it is my fat ass that is causing the problem. Mark and Cody were to the rescue, as they always are for me when I trash out my stuff. I can't thank them enough. They will get their own story.



Ploch and Bauer attacking a paceline of school bus 1's and 2's.

Friday, March 2, 2007

Junior Achievement (yes you)

I teach a Junior Achievement class on Thursdays. Ploch wouldn't know this because he scheduled the Marquette ride on Thursdays from his shop, West County Cycles, at 5:30 once daylight savings time begins on March 10th. While this was in complete disregard of the Pfoodman's personal agenda and that these brilliant students are a far better use of my time, I will look forward to being the Thursday night whooping boy later in the season.

I am posting this here because the students assignment was to visit my website and form some opinions on the company, how it is presented to the community, how we position ourselves to make a presence in what is already a very competitive market. Hopefully they will find their way here, to the blog and get an A+. Students, the secret word: Rockstarsupernova.

In order to give them an idea of how to sell, I thought it important that they form some opinions on the process of how I make personal connections, and how I apply it to my marketing, relating this to their own product sales. I use the "Gladwell Epidemic" concept of networking my brand. Obviously, Pfoodman and I are a work in progress, everything is externalized in order to get feedback and create an epidemic effect on our brand recognition. Pfoodman the brand does not say what we do, it says who we are. The Epidemic concept is affordable and unconventional when it comes to getting the word out. Done right, awareness grows on its own, group to group, pod to pod, audience to audience. We must have legitimacy, a solid and reputable market basket of lifestyle goods and services that have to do with food, in order for us to succeed. We provide our goods and services along side our story, which unfolds daily in front of the community. The human interest element fuels our mission and creates a connection to our prospects. Our company culture contains an emphasis on health, fitness, nutrition, entrepreneurship, motivational re-invention and the outdoors. It is all one big workshop.


So last night I did an hour or so "lecture" on Pfoodman and how our company culture relates to and drives the sales process. Kevin, my favorite bald guy co-teacher, had to duck out early so I was left running the show. There were some really good questions. One issue, the students feared there was not enough value or pizazz in the product to sell it to their friends, that their friends just didn't see that it was worth it. Since the students determined there was more margin and less value in the "platinum" pack, and that their friends might not be the best market, since there is a limited disposable income, they came up with the target market of their parents, "old" people as they called it, people my age. This was brilliant, go where the money is with a product they will use. They have the disposable income, they would be our target. By the way, the product is a combination blockbuster movie card, popcorn, soda, candy combination gift pack that "old people" pre-order and they produce and deliver in a few weeks. There are three levels: a 10 dollar, 15 Dollar and a 20 dollar "platinum" pack.



They were told to sell themselves to their prospects, find an emotional, common connection and make it happen. Examples, stuff like mentioning that they show up after school for a Junior Achievement class, taking the time and effort to learn about business and the process of starting a company, that the product is a labor of their efforts to learn from other entrepreneurs, that they are involved in other things, achieving things, that which makes our world a better place. They are embarking on a mission to change the world and the first stop is at their doorstep and, by the way, it's 20 bucks. Sold. That is the way it is done. Find a common connection, sell yourself.



We explored Guerrilla Marketing, human interest, we explored charitable marketing, the concept of donating a portion of the funds to a charity, in order to make the connection and ride the shirt tails of whatever media attention, human interest benefit might happen. We talked about eploitation, ethics, integrity. We talked about Junior Achievement, Band, Girl Scout Cookies, any type of emotional plea for fundraising.


I am so impressed with these kids; their ability to intellectualize the concepts of perception of value, gross margin pricing, cost of sales, sales and marketing. If you have reservations on the quality of education and the standards of education now days, simply teach a class. There is absolutely no better way to judge the system, the parenting and the community that you live in, than engaging a group of students like this.

Bravo to: I-AM, a Junior Achievement Company

I -AM:

...Innovative...Ambitious...Motivated.

Good stuff.

Name the Place

Thursday, March 1, 2007

Face Planting Media Sale

I can't read the paper anymore. I get asked every day "did you see that so-in-so article in the post?". Or, "last night on CNN...". The Anna Nicole crap, the continuous seek out and report on what is hot concept of the...common media. I can't stand the common media and, if I suffer intellectually because of it, so be it. I can't read pro sports either, waste of time. I gave up football, golf, pretty much anything mainstream. I want to be in the outdoors, get stranded and fight my way out of the jungle for the sport of it. It seems dangerous to me that the general public views sports at play this way, usually nothing more than a means for making money, selling ads, products and services. The real athletes are the hard core survivalists, those that conquer the challenges of our environment and learn to live in harmony with it. I haven't given up my car yet or anything. But I have stopped printing brochures.

Yesterday was an all time low. AOL had on its front page a graphic picture of a basketball player who had dislocated his knee. Click on the gore picture and presto, a top 25 gore moments in sports history, which covered injuries like Joe Theisman's compound fracture, Dave Drevecki's arm, other rubbernecker photo's used to sell advertisements, memberships and services.

The world has turned in to one long DVD of "Faces of Death" a 1978 documentary movie on "the way people die". Banned in 46 countries, the movie paved the way for the broken arm, Jackass, You Tube skateboard clips of today. I can't watch the stuff. I feel a piece of my spirit is lost each time I see a fellow mountain biker fall face first into the side of a sandy ledge out in Moab. Not long ago I clicked on a link from a message board, a short vid of a couple guys on a trail. They were circling a big bowl, doing some extreme dessert riding, I have been there, done that. The third rider lost his balance and fell, oh, couple hundred feet, dead, caught on video, horrifically documented by his friends. It has been distributed time and time again, through email and newsgroups, people just can't get enough of it.

I have a message to those who seek out stuff like this. Suffer through an experience of real trauma, be in the real situation where someone died or was severely injured. See if you spend your rainy Sunday afternoons surfing gore.

Last year it was Schuck who set the stage for my commentary. We were out on a Tri-fecta, a 35 mile mountain bike ride starting from the mound in Weldon Springs MO. The Mound is a radioactive heavy water burial spot from a munitions plant during the Cold War or something like. Email The Smartest Man in the World and he will most likely provide you with the 411.

Anyway, it was not an exceptionally spirited ride. We had powered though Lost Valley, climbed the gawd awful hill to Matson and ripped that, we had made our way to the back side of Klondike and were approaching Donkey Kong, a trail with drops and ledges for experienced riders only. I cleaned the first jump in to the sand without problem. Eric was right behind me and, as I turned to see if he made the three foot drop, his front wheel dug in and he went over the handlebars. He face planted, chin to chest in the sand. I chuckled out loud as I came to a stop, the sand was soft and it really didn't appear that he would have been injured. When I came to check on him he dropped the bomb. "I can't feel or move my arms or legs!"

The next two hours were spent doing what you see on TV re-enactments. Use the cell phone with no juice to call a selection of emergency resources who needed very specific detail as to where we were. Eric started twitching and becoming quite uncomfortable but stayed calm and understood what had happened. Thrasher and I , the only others in the remote location of the park, a solid 15 miles from the car, began the task of getting him out. We had a helicopter there waiting, after hiking him on a body board some two miles back and up, and with the help of several hikers who had come to assist. The feeling was that of bewilderment, concern over this persons well being, everyone was upset and bothered by what the outcome might be. Is this it for him? Are his arms and legs dead? Will he be in a wheelchair? Will he piss through a tube? I had to call his wife and explain things. So how about a video of when the family when the arrived at the hospital, walked in to the room and saw him for the first time? Lets sell deodorant on bahalf of that.

It was a life changing experience for me. Now, Schuck ended up in surgery to repair a ruptured disk and made it back to race late in the season. His life is on track somewhat but not completely, most of it is behind him. I think about our world of media "gore vignets" from time to time and can only think of the world "exploited". We exploit these types of images and experiences things in order to win, make money, find comfort and/or excitement. It is a sad commentary when gore videos and images grace the covers, the forefront of common media.

If that is the case, I will regress further again, in to that of my own understanding of the way life is or should be. I will write my own stories that make sense to me and whomever and post them on this blog as a message to society to get a life. I will use underbelly examples of the common media to contrast that which is real, genuine. Stepping down....off soapbox. -r