Wednesday, April 15, 2009

Not Shaving, Coach Hammer, Food Network

I haven't shaved twice this week. Because I have gotten it back, the urge to ride and the attitude that comes with it. I am not even over weight, Boz, did you hear that? Three days this week and today will be four. Yes, I saw Kent Jones at the top of Lone Wolf. Just before getting a tongue lashing from some trail Nazi's for being on the upper lookout. I was guilty, I knew it, but it didn't mean that I had to respond to the lecture. I ignored them and it didn't go so well for them. My silence was better than any gesture. That is my new method, shutting the hell up.

The funny thing is, I feel pretty good, almost good enough to race. I say this now understanding well that the next time Skuck gets ahead of me he will hammer me until I weep. I can say that I didn't fall too far in to the abyss, do to the down time. I rode a few long mtb rides in between, an endurance race at Lost Valley. It was just a long recovery. First time sick like that in over ten years. The bronchitis is nearly gone and because I feel so much better, I will be mounting a comeback, that will peak near the first Dirt Crit in July, again in October and hopefully carry me through to the cross season, where Boz will dole the pain out like a barrista cooks caffeine.

Before I forget, the Belgian style Imperial Chimay beer type stuff that seems to be gaining in popularity, that full bodied, flavor filled genre that I have grown to love...let me tell you something, I will never, ever drink another one of those again. Word. There is a reason they are not sold in the ghetto.

I had an interesting experience the other day. In the midst of the bullshit of daily workload, Kevin the bald guy mentions that we have a visitor coming at 3:00 pm. I said, "Kevin, that's a good thing, because it is raining again, and I will not be riding my bike". He said "hey, ride the bike dude", and I said, "dude, who the hell is coming already?". Kevin always has somebody coming and going, he is like a freaking revolving door of data base network. I have met some very interesting people because of his work; the people in his network figuring out stuff. If you ever want to meet one of the best network geniuses of our time, stop by Lone Wolf Coffee Company, Southwest corner of Clayton and Kehrs Mill Road, for a nice roast and meet Kevin. He is the river stream knot tie guy, I am the trail guy.

Anyway, it was Coach Hammer! Hammer Bodies from yesteryear. Coach Hammer was coming over to the office to visit about our business. I was floored. I used to see him on TV, was always intrigued by his brand building as it relates to life in what he coins: food, movement and rest. I thought immediately...authentic. I was excited, because this guy pretty much embodies the spirit of indisputable personal achievement, as an entrepreneur and as a brand. I was excited to see what he might have to share. We spent the next four hours together. Two things I remember about him, his passion for changing the world by nutrition and exercise. And that he is a very small guy, who carries a wallop of a message. I was inspired and paraded him around like a celebrity. Which in a way, he is. Or at least, my hunch is that we will re-invent that celebrity to be a common name in the very near future. Coach Hammer gets our endorsement.

And check out this email that I just got from Kevin:

Okay – now for the crazy story – driving to Bonneville yesterday afternoon for our river trip meeting yesterday, the one where we are involved in the kayak trip down the Missouri River, when I get a call that tells me I will be getting a phone call from a producer / director. I get the call and the guy is with a production company out of Beverly Hills, CA that is putting together a pilot for a show that will air on Food Network or the Travel Channel and will be like - Diners, Drive-Ins, and Dives – but the focus will be on…you guessed it – Coffee Houses, cool coffee houses, they checked out our web-site and were impressed and are going to film in May. I was on the phone late last night with their screenwriter and gave her some background. The pilot being Filmed for new TV Show in Ballwin at Lone Wolf Coffee Company etc. – they will need to have the street blocked off for a scene and we will need to fill the place with regulars (extras as they call them in the biz – and they will need to “volunteer” their time – but they will all be famous someday – ha ha) for a couple of days…the set-up is the host pulling up in the Midwest at coffee houses on a $100,000 motorcycle and as he enters the coffee house a gorgeous blond is walking out (same girl at each coffee house) and then he enters…anyway, more on this as it develops…

5 comments:

James Nelson said...

I thought you were the bald guy.

Boz said...

You're plenty fit, my friend. Thanks for the props, but we'll see what happens come September. I'll say this much, "be ready."

Anonymous said...

Be careful that you don't end up in a Bobby Flay throwdown. They give you all that BS about shooting the pilot, bring your friends by, la da da ... and then wham - Bobby Flay shows up and he wants to challenge you to the apricot crumbly bar throwdown. By the way, check it out. I ate it before they even made my sandwich. Nothing like dessert before dinner. Word!

Ralph Pfremmer said...

Bring it. I will do it in a dress if he shows...

herekittykitty said...

If he challenges u to BBQ, just call the grillmaster. That would be me.